On the occasion of theitalian Design Day 2026, held at theOECD in Paris, Edoardo Alaimo Agency conceived and developed an institutional event dedicated to the role of Italian design as a strategic driver for sustainable innovation.

The project brought together international institutions, companies, and leading figures from the sector, with the aim of highlighting the contribution of design to competitiveness, circular economy, and the development of contemporary policies.

Developed in collaboration with the Permanent Representation of Italy to the International Organisations,the event featured prominent voices from both the institutional and design worlds, including Triennale di Milano, Dedara leading brand in high-end textile production and Riflessi, a renowned brand design Made in Italy, alongside representatives from the OECDitalian Trade Agency in Paris,

The discussion was moderated by Elena Dallorso, Senior Features Editor at AD Italia, Edizioni Condè Nast.

The Agency oversaw the strategic and narrative conception of the initiative, defining its positioning, content framework, and the construction of dialogue among the various stakeholders involved.

A project that reflects the approach of Edoardo Alaimo Agency: transforming communication into a powerful tool for connecting vision, content, and institutional context.