It is one of the most famous five-star hotels in Rome acquired by Minor Hotels group in 2021. Anantara means ' Never ending journey’.

Edoardo Alaimo was the marketing and communications Manager for this property until 2023 dealing with:

• Head of Marketing;
• General management of the collateral of the hotel, the restaurants and the SPA;
• Partnerships with luxury brands;
• Management of photoshootings;
• PR, management, coordination of all press agencies, following  all  local and international journalists activities;
• Social media management;
• Conception and general management of the Grand Opening event.